Sustaining a successful client / agency relationship is a shared endeavor. Neither just the Client or Agency can exert all effort. In our experience, strong and productive relationships have some characteristics that we try to foster with all our clients, as well as gauge with our with our potentail clients:
1. A Spirit of Partnership that is characterized by an atmosphere of trust and respect. Mutual facilitation of an environment of friendship and collaboration.
2. Opportunities provided by Client and pursued by Agency to be totally absorbed in the Client’s product, people and culture.
3. Creation of an atmosphere and culture of experimentation. Nothing predicts mediocrity in advertising so precisely as a risk-aversion environment.
4. Clear objectives, and expectations defined and agreed to.
5. Honest and periodic evaluations of the relationship.
How do you define your client’s success?
Success is ultimately defined by the performance of client’s sales and growth: ability to grow market share, increase revenues, and expand products, services, and distribution networks.
Sunday, September 21, 2008
Thursday, September 18, 2008
Introduicing a new agency with unique talent, energy, and deep experience.
We see a lot of agencies come and go. Mostly young talented and proven creative teams starting a shop together, hoping to leverage their recognition from awards and work from their big shops and big accounts. I've seen creative rockstars - superb concept pursuaders - sink quickly in the harsh environmemt of day-to-day expectations, practicalities, and budgets of small to medium sized clients. Of course this is not always the case...sometimes creative boutiques find the will and fortune to maintain their quality and creative vision and take off as major contenders.
Our core partnership team represents over 60 years experience supporting the advertising and marketing efforts for companies competing in a wide range of marketing arenas. Our backgrounds are grounded in management roles in some of the nations leading brand and advertising firms such as Bozell Worldwide, Arnold Worldwide, Young & Rubicam, Ogilvy & Mather, Ted Bates, Hill Holliday and Mullen. Our partnership was formed from the idea that a small agency need not be simply a "creative boutique" - but that it can provide the same intellectual, creative and experiential horsepower as a national agency, without the burden of brick and mortar costs, cumbersome administration, corporate and shareholder priorities.
Many companies miss the opportunity to work with a higher standard of agency because of their size and budget limitations. We've successfully managed national brands, small regional brands, and all between, resolving the issues they face in an endlessly changing world of competition and consumer behavior.
Collaboration with strong marketing counsel.
Small "boutique' agencies are often cutting their teeth with youthful creative leadership that focus on agendas that sometimes conflict with their client's sensibilities and long range brand concerns. Nor do they bring a holistic understanding of marketing and corporate management expectations. Our firm is consultative in nature and understands the importance of collaborative approaches to solving marketing and communications problems.
Broad resources from a team of proven veterans.
Fried/Drake/Green adopts a model of applying only the best, experienced and appropriate resources to your marketing issues. The team we bring to support your marketing efforts will always have specific and senior experience within your industry to offer insights and trusted counsel.
Our core partnership team represents over 60 years experience supporting the advertising and marketing efforts for companies competing in a wide range of marketing arenas. Our backgrounds are grounded in management roles in some of the nations leading brand and advertising firms such as Bozell Worldwide, Arnold Worldwide, Young & Rubicam, Ogilvy & Mather, Ted Bates, Hill Holliday and Mullen. Our partnership was formed from the idea that a small agency need not be simply a "creative boutique" - but that it can provide the same intellectual, creative and experiential horsepower as a national agency, without the burden of brick and mortar costs, cumbersome administration, corporate and shareholder priorities.
Many companies miss the opportunity to work with a higher standard of agency because of their size and budget limitations. We've successfully managed national brands, small regional brands, and all between, resolving the issues they face in an endlessly changing world of competition and consumer behavior.
Collaboration with strong marketing counsel.
Small "boutique' agencies are often cutting their teeth with youthful creative leadership that focus on agendas that sometimes conflict with their client's sensibilities and long range brand concerns. Nor do they bring a holistic understanding of marketing and corporate management expectations. Our firm is consultative in nature and understands the importance of collaborative approaches to solving marketing and communications problems.
Broad resources from a team of proven veterans.
Fried/Drake/Green adopts a model of applying only the best, experienced and appropriate resources to your marketing issues. The team we bring to support your marketing efforts will always have specific and senior experience within your industry to offer insights and trusted counsel.
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